video Beauty Bonus for England’s Glamour Market

Makeup brushes stood up in leather pots, pixabay image, no attribution required.

The British makeup industry has always been a main player in the glamour market, usually pitting in the top ten of biggest beauty economies from throughout the world. But never has it come out above France.

France has a reputation for having some of the most makeup mad clientele in the world, and up until this year they’ve certainly lived up to that title. But now they’ve been overtaken by England who contributed a massive £4bn in makeup and beauty sales in this past financial year.

The UK beauty sector sales skyrocketed by 38% from the previous year and showed that British women are just as beauty and trend conscious as the French.

Successes of the Beauty Industry:

Women using mirror to do her hair – Pixabay image, no attribution required.

With the sudden blogging and vlogging fame of internet stars like Zoella, more British people may be feeling inspired to try out makeup. Another factor could be the ever-growing popularity of contouring kits which have become readily available and affordable from every beauty chain in the country.

Contouring became synonymous with the Kardashians, but transformation and tutorial videos on contouring flood the Youtube scene, with makeup DIY’s showing different technique’s and products popping up in droves every single day.

With stars like Zoella gaining such fame and acclaim for their online self-sales personalities, having landed a makeup deal with her exclusive beauty and perfumes being sold in shops alongside Kim Kardashian’s, its no wonder more women are feeling inspired to try out these famous techniques.

But of course people have a love-hate relationship with all of these fads, with people complaining that contouring is too ‘false’ and ‘fake’. Whilst others defend the beauty craze saying that women and men should be able to look however they want too.

Girl with accented cheekbones, and contouring.

Public Response in Comments: 

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Mixed opinion in the comments on Reddit on the thread: What do you guys think of contouring?
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Redattor’s negative comments on the thread: What do you guys think of contouring?
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Redditors’ response to the thread: How do you guys feel about contouring?

My opinion on the beauty fads that go in and out of fashion before I can even finish my coffee is this; I love makeup and I love extreme and almost harsh looks, but I don’t wear them often. This isn’t because I don’t think that people should, but because personally I don’t have the time or the inclination to do my brows, eyelids, cheeks, lips, or contouring every single day. I’d rather my black winged eyeliner, and bright lipstick. But that’s my look, and no matter whether you agree or disagree with these fashionable trends. That’s okay, and whether you’ve desperately tried to master contouring and can’t do it (I’m with you) that doesn’t matter either. If you want to learn how to do it, keep practicing until you find something that looks good for you, but never follow a trend just to be ‘trendy’ or ‘fashionable’. They are just labels.

You do you.

Click here to see CrazyKins’ review of Zoella beauty: First Impressions.

Image from CrazyKinz’ video on ‘New Zoella Beuty: First Impressions’.




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